M1 Finance Review: Best Free Investing Platform?

Ryan ScribnerM1 Finance Review1 Comment

M1 finance investing platform allows you to invest in individual stocks and ETFs for free. M1 charges no commissions or fees to invest. With a $100 minimum investment M1 gives investors access to their dynamic application.

M1 Finance Review

Investing Simple is affiliated with M1 Finance and Betterment. This relationship does not influence our opinion of these platforms.

Times have changed, and investing in the stock market is not the same as it was 10 years ago. The rise of the robo advisor and algorithm-based trading has taken the brokerage industry by storm. One of the most established examples being M1 Finance.

Click Here Invest With M1 Finance!

Traditional online brokerage platforms have costly trade commissions, on average ranging from $4.95 to $6.95 per trade.

In recent years, the offerings for individual retail investors have gotten a lot better. Brokerages like Robinhood and M1 Finance learned that by handling everything electronically and not having brick and mortar locations they could offer their services for free, resulting in lower fees for investors.


M1 Finance Website Homepage

What Is M1 Finance?

M1 Finance was launched in 2016 and is an online robo advisor and brokerage hybrid for everyday people who want to invest in stocks or exchange traded funds (ETFs). M1 Finance combines features of a traditional brokerage account with a modern robo advisor. First, you select your investments and your allocations. Then, you automate the entire portfolio!

M1 Finance focuses on low-cost passive investing with additional features such as automatic rebalancing of your portfolio and tax minimization strategies. The only fees you pay are the fees associated with any ETFs you invest in. M1 Finance is a completely free investing platform!

Click Here To Invest With M1 Finance!

How Does M1 Finance Work?

M1 Finance operates by creating portfolios of stocks and ETFs called “Pies”. Each pie can be customized meaning you can choose specific stocks and ETFs that you want to add. For example, you could build a pie with 50% Tesla stock and 50% Google stock.

Within each pie, you can have up to 100 stocks or ETFs. Each can carry a different weight in the portfolio. There is no limit on the number of pies you can have in your M1 Finance account! For example, you could have one growth oriented pie and one income oriented pie in your M1 Finance account.


M1 Finance Custom Pies

There are also prebuilt pies that M1 Finance has created based upon the amount of risk you would like to take, investment time horizon, and personal preferences. These are called custom pies.

It is important to understand that these portfolios or custom pies are not tailored to any one person. Each investor has a unique set of circumstances. If you want a personalized portfolio, you should consider a robo advisor like Betterment or a financial advisor. Betterment is another cutting edge platform that saves investors money by leveraging technology.

Most investing platforms charge an asset management fee in exchange for any kind of investment guidance. M1 Finance offers these prebuilt pies for free. They do not charge any fees outside of the ETF expense ratio. This is an expense you pay regardless of what platform you invest with.

Fractional Shares

M1 Finance also allows you to buy fractional shares of a company within your pie. For example, if your M1 Finance account had a total of $1,000 in it, but you would like to buy a share of Amazon for $1,885.60 then you would be offered a fractional share of Amazon to hold in your portfolio valued at $1,000 or less depending on its weight in your pie. With fractional shares, you can buy as little as 1/10,000th of a share!

In this article, we talk more about fractional shares on M1 Finance. 


m1 finance allows you to invest using custom built pies. These pies are portfolios of etfs or individual stocks. You can buy and sell for free on m1 finance.

M1 Finance Portfolio “Pie”

One of the most recent features being introduced by M1 Finance is M1 Spend… One of the first debit cards where you can earn rewards and integrate your brokerage account with your bank account.

What is M1 Spend?

M1 spend allows you to merge your brokerage account with your checking account. This lets you pay for purchases and invest your money all in one place. M1 spend is a one stop place for all your money.

M1 Spend

M1 Spend allows you to earn cash back rewards on an M1 Visa debit card. Yes, finally there is a debit card where you can earn rewards.

This debit card allows you to integrate your free brokerage account with an easy way to actually use your cash. With the simple click within the app you can transfer money between your M1 brokerage account into your M1 Spend debit card.

M1 Spend will give you 4 free ATM withdrawals per month. For an annual fee of $125 ($50 in the first year), M1 spend gives you 1% cash back on all purchases.

You will also earn 1.5% APY per year on the cash sitting in your account. With a $0 minimum balance requirement and FDIC insured up to $250,000 M1 Spend is changing the status quo of traditional checking accounts. 

Click Here To Invest With M1 Finance!

Is M1 Finance Safe?

A lot of people are skeptical about M1 Finance. They hear about everything this platform is offering and how they are doing it for free. Don’t worry, this isn’t too good to be true! M1 Finance is a member of Financial Industry Regulatory Authority (FINRA) and the Securities and Investor Protection Corporation (SIPC). Being a member of SIPC, you will be insured in the event that M1 Finance goes out of business or goes financially insolvent. Each account at M1 Finance is insured up to $500,000 in coverage ($250,000 for cash).

In this article, we talk more about the safety and legitimacy of M1 Finance.

broker check

M1 Finance BrokerCheck Report

M1 Finance Fees And Requirements

There are no trading commissions or mark up fees for using M1 Finance as long as you open a brokerage account and fund it with a minimum of $100 ($500 for retirement accounts). M1 Borrow has a fee of 3.75% APR and a required account maintenance balance of 35% of your initial loan. M1 Borrow allows you to borrow against the securities in your account.
Beyond that, these are the requirements to open an M1 Finance account:

  • You must be a US Citizen
  • Investors must be permanent US residents
  • You must be 18 or older
  • Investors must have a US mailing address

Click Here To Invest With M1 Finance!

M1 Finance has very basic requirements and a low minimum account balance, making this investing platform very accessible for new investors.

You may be asking yourself, so how do they make money? M1 Finance makes money in a way similar to Robinhood, by directing order flow and offering margin to investors.

What are the features of M1 Finance?

M1 Finance offers a variety of additional features, the two most prominent being tax minimization and smart rebalancing.

Tax Minimization

Using a simplified method of tax loss harvesting, M1 Finance offers options to sell positions in the most tax-favored way.

In this article, we talk more about the tax harvesting feature of M1 Finance.

However, there are alternative robo advisors that offer more effective tax loss harvesting strategies. If you are interested  in this feature, we recommend checking out Betterment, the most popular robo advisor.

Tax loss harvesting in Betterment involves the platform offsetting any gains by selling losing securities in your portfolio and replacing them with a similar security. For example, say you have $2,000 in realized capital gains in your portfolio. You also hold Lowes stock in your portfolio which has a potential loss of $2,000 if you sold it today. To offset your gain, Betterment will sell Lowes stock to realize the loss and buy back a similar security such as Home Depot!

Unfortunately, this feature is only available through a robo advisor like Betterment. It is important to remember that Betterment charges an annual fee of 0.25%, while M1 Finance is 100% free!

Smart Rebalancing

Another key feature of M1 Finance is smart rebalancing. Using smart rebalancing, all deposits will be automatically invested into your pie without your manual input. When withdrawals are taken out of your account it will automatically rebalance your pie so it has the correct weight of your holdings at all times.


M1 Finance Automatic Rebalancing

Rebalancing is a crucial aspect of investing. Rebalancing ensures your portfolio has the correct ratio of holdings and makes sure you are not taking more or less risk than you originally planned.

For example, if you held a portfolio of 50% stocks and 50% bonds and the stock portion grew faster, your portfolio is now 60% stocks and 40% bonds. Your risk has increased by not rebalancing your account because you are more exposed to stocks. To tone back risk you would sell off some of the stocks and buy bonds to get back to your 50% stock and 50% bond portfolio. If you invest with a platform like Robinhood, you will have to manually rebalance your portfolio. M1 Finance does this automatically, for free!

What Is the Advantage of An ETF?

An exchange traded fund (ETF) is an investment vehicle that holds a collection of stocks, bonds, or commodities in a portfolio. The fund then splits into thousands or millions of shares and the shares are sold on a major exchange. Typically, this is the NYSE or NASDAQ exchange. There are a wide variety of investment options with ETFs such as index funds, bond funds, or international funds. ETFs trade just like stocks on public exchanges. By investing in ETFs, you are gaining diversified exposure to a particular market.

ETFs can give you diversified exposure to a certain sector or industry as well. For example, let’s say you want to invest in the semiconductor sector but you are not sure who the clear winner will be. Instead of buying individual semiconductor stocks, you could invest in an ETF that gives you exposure to the whole sector. One example of this is the PHLX Semiconductor Sector ETF.

Compared to a mutual fund, the fees associated with an ETF are often significantly lower. This is primarily due to the fact that mutual funds are actively managed while ETFs are passively managed. An ETF simply replicates the performance of an underlying benchmark, like the S&P 500 for example. With a mutual fund, a team of people are deciding what to buy and sell within the portfolio.

What are the pros of M1 Finance?

  1. M1 Finance is a 100% free investing platform with a wide array of features and benefits that go above and beyond other free investing platforms out there.
  2. M1 Finance is a 100% passive investing platform. This automation is great for people who do not want to worry about remembering to contribute to or rebalance your portfolio.
  3. M1 Finance offers complete flexibility with the custom pies. This flexibility is not available through most roboadvisors.
  4. Fractional shares allow you to remain fully invested and improve diversification.
  5. Automation of your portfolio takes your emotions out of investing.
  6. M1 Finance offers retirement accounts
  7. Bank deposits can be automated.

What are the cons of M1 Finance?

  1. Investments are limited to ETFs and stocks trading on the NASDAQ, NYSE or BATS. No mutual funds or over the counter stocks.
  2. Other roboadvisors offer more efficient tax loss harvesting, however they charge a fee for using the platform.
  3. Market orders are automated. You cannot use any other types of buy or sell orders.

Click Here To Invest With M1 Finance!


M1 Finance Website Homepage

Who Is M1 Finance For?

M1 Finance has a great platform for long term investors. The ideal user for M1 Finance is someone who is a somewhat passive investor, relatively fee sensitive, and does not want to spend a significant time managing their investments. M1 Finance offers a greater amount of flexibility because you can choose exactly what you invest in. With other robo advisors, you are limited to a handful of ETFs.

M1 Finance is also a great platform for dividend investors. Your dividends will automatically be reinvested back into your portfolio once the cash balance exceeds $10. Other free investing platforms like Robinhood do not offer any kind of automated dividend reinvestment. Brokerage accounts that offer dividend reinvestment and fractional shares charge a fee for this service.

Who Is M1 Finance Not For?

M1 Finance is not an ideal platform for short term traders or mutual fund investors. It is also not ideal for investors in over the counter stocks or executing other unique investment strategies such as hedging or short selling.

Trading is the goal of profiting off of short term price fluctuations in the market. Trades are usually executed over periods of weeks, days, or even minutes. Many traders use price analysis called technical analysis to exploit predicted movements in the market.

While using technical analysis, there is no consideration of underlying financial stability of a company. Instead, technical analysts use trading patterns, volume and price movements to predict future market prices. Trading is considered highly speculative and can be extremely risky if you don’t know what you are doing. M1 Finance is not the ideal platform for an active trading investment style.

buffett new

Warren Buffett, Famous Long Term Investor

The Verdict

M1 Finance offers one of the best free platforms available to investors today. The tax minimization, fractional shares, and smart rebalancing make this platform superior to other free platforms such as Robinhood. M1 Finance is our top free investing platform and our #1 pick for beginners due to its simplicity.

We believe M1 Finance’s investing philosophy focuses on investing for the long term, and earning returns over time while minimizing fees.

Through the automated portfolio rebalancing, you are taking advantage of a powerful economic force known as dollar cost averaging. By regularly accumulating shares over a long period of time, you are paying the market average price for these shares. This helps to smooth out any hills and valleys over time.

Lastly, the automated reinvestment of dividends will allow you to earn compound interest. Your dividends will be used to purchase more stocks and as a result, you will be earning more dividends from each of those shares.

Click Here To Invest With M1 Finance!

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