Investing Simple is affiliated with M1 Finance. This relationship does not influence our opinion of this platform.
Times have changed, and investing in the stock market is not the same as it was 10 years ago. The rise of the roboadvisor and algorithm based trading platforms have taken the brokerage industry by storm. One of the most established examples being M1 Finance.
M1 Finance allows you to create your own portfolio of ETFs and stocks with no trading fees or commissions. What separates M1 Finance from competitors is the offering of partial shares and automated investing features. Partial shares allow investors to create their own portfolio of stocks or ETFs by buying as little as 1/10,000th of a share at a time. Your M1 Finance account can be set up to automatically invest your cash balance. In doing so, M1 Finance automatically rebalances your portfolio by buying whatever you are low on. For the first time ever, investors can build a well diversified investment portfolio with as little as $100.
What Is M1 Finance?
M1 Finance was launched in 2016 and is an online roboadvisor and brokerage hybrid designed for everyday people who want to invest in stocks or exchange traded funds (ETFs). M1 Finance focuses on low cost passive investing with additional features such as automatic rebalancing of your portfolio and tax minimization strategies. M1 Finance operates by creating portfolios of stocks and ETFs called “Pies”. Each pie can be customized meaning you can choose specific stocks and ETFs that you want to add. For example, you could build a pie with 50% Tesla stock and 50% Google stock. There are also prebuilt pies that M1 Finance has created based upon the amount of risk you would like to take, investment time horizon, and personal preferences. All of these features are included free of charge.
Other platforms like Stash and Acorns offer these prebuilt portfolios, but they charge an asset management fee for this. M1 Finance is one of the only reputable investing platforms that offers expert created portfolios for free.
M1 Finance also allows you to buy fractional shares of a corporation within your pie. For example, if your M1 Finance account had a total of $1,000 in it, but you would like to buy a share of Amazon for $1,885.60 then you would be offered a fractional share of Amazon to hold in your portfolio valued at $1,000 or less depending on its weight in your pie. With fractional shares, you can buy as little as 1/10,000th of a share! This allows you to have a well diversified portfolio with as little as $100, the minimum balance required to open an account with M1 Finance.
How Does M1 Finance Work?
Step 1: You can create your account here. When you sign up, you will be guided through a process to build your portfolio or pie. You may choose to create a custom pie from a variety of ETFs and stocks offered on the M1 Finance platform. You can also choose from a variety of expert pies that are designed by M1 Finance that offer templates for ideal pie creations. Your pie may contain 1 stock or up to 100.
Step 2: Once your account is open, you will be guided to create your brokerage account. This is where you will put in your personal information and decide which type of investment account you are going to open up (individual brokerage account, retirement account, etc.). You may open up multiple types of accounts if you’d like.
Step 3: After you have set up your M1 Finance account, you will be able to link a bank account and begin funding your account. M1 Finance requires a minimum deposit of $100 ($500 for retirement accounts) to begin investing.
If you are new to M1 Finance, you may want to consider a steady entry into the market. In the investment community, we call this dollar cost averaging. This is simply investing your money into your portfolio over a period of time rather than all at once. We talk a great deal about dollar cost averaging in our beginner’s guide to the stock market.
Say you have $100,000 to invest. You may want to invest just $10,000 into the market every month for 10 months. By doing so, you lower your risk of investing into an overheated market. When you invest over time using dollar cost averaging, you have less risk of getting in at the top of the market. However, the disadvantage to dollar cost averaging is that you may miss out on exceptional market performance by not being fully invested during that period of time. Most financial professionals and seasoned investors would agree that dollar cost averaging is the way to go.
What Are The Fees?
M1 Finance has grown a great reputation for its no fee structure. There are no trading commissions or mark up fees for using M1 Finance as long as you open a brokerage account and fund it with $100 ($500 for retirement accounts).
You may be asking yourself, so how do they make money? M1 Finance makes money in a way similar to Robinhood, by directing order flow and offering margin to investors. Here is our article on this.
What Are The Features Of M1 Finance?
M1 Finance offers a variety of additional features, the two most prominent being tax minimization and smart rebalancing. Using a simplified method of tax loss harvesting, M1 Finance offers options to sell positions in the most tax favored way.
For some investors, the tax loss harvesting offered by other roboadvisors is worth paying for the annual management fee. However, if you are looking to take advantage of this tax minimization M1 Finance offers this for free.
Betterment is a roboadvisor that offers tax loss harvesting. Betterment, however, charges an asset management fee of 0.25% while M1 Finance charges nothing. You can read our review of Betterment here.
Another feature of M1 Finance is smart rebalancing. Using smart rebalancing, all deposits will be automatically invested into your “pie” without your manual input. When withdrawals are taken out of your account it will automatically rebalance your pie so it has the correct weight of your holdings at all times.
Have you heard of the old saying “buy low, sell high?” Well, M1 Finance will do this for you! When you add money to your portfolio, you can opt to have M1 Finance automatically invest this money. This money will be used to purchase whatever you are low on in your portfolio. If you decide to withdraw and take money out, M1 Finance will sell whatever you are overweight or high in. This ensures that your portfolio is well balanced at all times.
Is M1 Finance Safe?
M1 Finance is a member of Financial Industry Regulatory Authority (FINRA) and the Securities and Investor Protection Corporation (SIPC). Being a member of SIPC, you will be insured in the event that M1 Finance goes out of business or goes financially insolvent. Each account at M1 Finance is insured up to $500,000 in coverage ($250,000 for cash).
Who Is M1 Finance For?
In most cases, M1 Finance is best for someone who is a passive investor, relatively fee sensitive, and does not want to spend a significant time managing their investments. This would not be an ideal platform for active traders. Any individual stock investors should have a minimum time horizon of 5 years. As Warren Buffett has said, investing in stocks with a time horizon of less than 5 years is speculating.
Who is M1 Finance Not For?
M1 Finance would not be an ideal platform for active traders. Anyone who would like to make frequent trades in and out of the market should try alternative platforms to M1 Finance such as Robinhood. M1 Finance is also not a great platform for those looking for hand holding or an in person broker. M1 Finance is able to offer all of these features for free by minimizing the expenses the business incurs. Unfortunately, this means no brick and mortar locations or brokers you can call on the phone.